The Approach to Production
Where Art Meets Analytics
Most Broadway production studios don’t contextualize individual shows within the broader economic landscape of Broadway’s evolving history. David takes an approach unlike most, assessing each commercial production through a rigorous, analytics-first lens. By applying historic economic trends to current projects, David evaluates a show’s viability within the larger Broadway model. By blending data insights with a deep appreciation for artistic integrity, DJL Productions sheds new light on how a production’s viability and cultural impact are interconnected.
The Approach:
Four Defining Principles
1. Data-Driven ProjectionS
Each project begins with an in-depth analysis of comparable shows, simulating how they might perform in today’s climate. By studying past data and adjusting for factors like seasonality and audience trends, DJL Productions offers a thoughtful look at a show's potential. This approach doesn’t dictate every decision but serves as a valuable guide, balancing the realities of the marketplace with the creative spirit of each production.
2. Minimizing Risk, Maximizing Confidence
While Broadway is filled with thrilling possibilities, it’s a high-stakes arena. David’s analytical approach helps to mitigate inherent risks, empowering investors to make informed decisions with greater clarity and reduced uncertainty.
3. Transparent Communication
DJL Productions values openness in every phase of production. By making projections and budget expectations clear, David fosters a culture of trust and collaboration. This transparency invites all stakeholders—whether artists, producers, or theater enthusiasts—to understand the factors that drive a show’s success.
DJL Productions values openness in every phase of production. By making projections and budget expectations clear, David fosters a culture of trust and collaboration. This transparency invites all stakeholders—whether artists, producers, or theater enthusiasts—to understand the factors that drive a show’s success.
4. Innovation & Tradition
In an industry steeped in tradition, David embraces innovation, challenging norms to explore what’s possible for Broadway’s future. DJL Productions combines fresh perspectives with data-savvy analysis to push the boundaries of theatrical production.
The future of Broadway is viewed through a lens of both art and analytics. David looks forward to working alongside producers, artists, and investors ready to explore a data-centric path forward in theater.